Create a delightful banking experience that improves the lives of customers and enable them to carry out transaction better than other banking application out there. while increasing our revenue and customer base.
Lead Product Designer
Shalom(Product Design Intern), Customer Support, Fraud Team
6 Weeks
Figma, Fig jam
When I joined Raven Bank, we had less than 100 thousand customers already and a platform that works well, so the task at hand wasn’t one that requires much effort but rather it requires better data to give detailed insight into how a redesign could increase the number of acquisitions in both customers and revenue, whereby also making the experience a top-notch experience so as to serve as a one-stop point for all their financial needs.
My first point of interaction with this project was to carry out a competitive analysis of current financial services in Nigeria, and one of my major challenges starting out was the number of financial services operating in Nigeria.
According to [Statista](https://www.statista.com/statistics/1252523/number-of-fintech-startups-in-nigeria/#:~:text=In 2021%2C there were 144,of fintech startups in Africa.) In 2021, there were 144 Fin-tech startups in Nigeria. It was literally impossible to check each one out specifically within a short period of time**,** So I picked the top 10 financial applications in Nigeria, which were rated by the numbers of downloads and reviews they have on the play store and apple store, the goal was to know the pain point of the customer and why they enjoy the current financial application they use.
Most of the top well-performing financial applications that I checked are mainly product specific with either major focus on savings or payments or investment, while some have mixed products like e-commerce and payment, savings and investments, and the likes.
For products that serve in the same categories, like payments, the product offering was pretty much the same, it's either I am sending money with a username or with a bank account, in as much as this is very much advisable to do it has its limitation.
A very important part of the applications that made it to the top is the well-thought-out interface that was created for them, i notice a rich interface that delights users and this was prominent in the review their customers gave them, pointing out how beautiful the interface was.